IPL 2023-2027 Broadcasting Rights Sold For 48390 Crore
The broadcasting rights of the IPL 2023-2027 have been sold at auction for a record 48,390 crore Indian rupees. The BCCI broke all previous records Star Sports owned the TV Rights. Like last season, the next five years of IPL games will be seen on various channels of Star Sports. However, the digital rights of IPL are being sold at a higher price than the rights of TV broadcasting.
Star Sports has bought the television rights to the IPL for the next five years at a cost of Rs 23,585 crore. Viacom 18 has bought the digital rights to the IPL for Rs 23,758 crore.
Following the announcement of the e-auction, BCCI Secretary Joy Shah tweeted,
‘The word’ growth ‘has been synonymous with the IPL since its inception. Today is Indian cricket’s red-letter day for brand IPL. The valuation of e-auction stands at Rs 47,390 crore. The IPL is now the second most expensive league in the world in terms of rates per match.
This time the IPL rights were auctioned in four categories – Package ‘A’ (TV broadcasting rights in Indian subcontinent), Package ‘B’ (digital rights to IPL in Indian subcontinent), Package ‘C’ (special match digital broadcasting rights) and Package ‘D’ (world broadcasting rights). The BCCI has raised Rs 47,390 crore by selling four rights in the e-auction.
Disney Star has bought the rights to show the game to the Indian spectators at a cost of Rs 23,585 crore. Viacom 18 buys digital rights in India for Rs 20,500 crore They have bought digital rights for 18 special matches at a cost of Rs 3,256 crore. Viacom 18 and Times Internet bought foreign TV and digital rights for Rs 1,056 crore.