IPL 2023-2027 Broadcasting Media Rights Sold for a Price of 44065 Crore
There was a hint that the broadcasting rights of IPL could be sold at skyrocketing prices. The Board of Control for Cricket in India (BCCI) has sold IPL 2023-2027 broadcasting media and digital rights for Rs 44,065 crore. The name of the winning company has not been announced as the entire auction process is not over yet.
The BCCI announced the sale of broadcasting rights for the 2023 to 2026 cycle. Four packages have also been fixed for this. Package ‘A’ had subcontinental TV rights. This package has raised the maximum price of Rs 56 crore per match. However, it is not yet known which company has bought the rights to this TV.
Package ‘B’ included digital rights. The BCCI demanded a price of Rs 20,000 per match. In the end, this amount has stopped at 56 thousand rupees. According to various sources, Viacom-18 has bought digital rights.
In all, the BCCI’s revenue per match from TV and digital rights stands at 106.50 crore. The IPL is on the verge of surpassing the English Premier League and the popular NFL in terms of revenue from broadcasting rights.
A total of 410 matches will be organized in the 2023-26 cycle of IPL. At this time, BCCI will get a total of Rs 44,065 crore from TV and digital rights.
Apart from packages ‘A’ and ‘B’, BCCI has two more packages. Package ‘C’ includes special 18-match and package ‘D’ has TV rights for countries outside the subcontinent. The auction of these two rights has not started yet. If these two packages are sold, the amount of IPL revenue from broadcasting rights will be known.